BRAND MANUAL
STORY
BRAND
It’s not you. It’s your floats. Like most groundbreaking companies that changed the world, (Google, Space-X, Hot Pockets, etc.) Float Factory set out to solve a simple, yet insurmountable problem: To end boring days in the water.
Swans, Pizza Slices, Unicorns. How much longer must we be forced to conform to mediocre water toys? Humanity was ready for change and no one was doing anything about it. Until now.
Realizing that this was their higher calling, our founders Patrick and Tommy immediately quit their cushy corporate jobs and chose to focus on nothing but solving this crisis. They decided to wage war on pathetic and lame water toys and traded in their business suits for bathing suits. (Yes, it was legendary.)
They received all the standard advice from their biggest supporters...
“You’re absolutely out of your mind.” - Financial advisor
“You’re doing what!?” - Ex-Boss
“You can do anything you set your mind to.” - Mom
“It’s impossible, you’ll need an MBA.” - Everyone else.
Despite the overwhelming support, they knew they had to follow their dream and against all odds Float Factory was born. Not the heroes we wanted, but the heroes we deserve.
Welcome to #FloatNation, where no float is too crazy, and everyone has the chance to be a kid again.
How will you float with us?
COLLECTIONS
PUNISHER COLLECTION
The Punisher Collection is the world's most dominant group of water toys. Being equipped with water cannons, and projectiles, they secure your spot at the top of the aquatic food chain.
Despite their behemoth size, they are still easily maneuverable around the pool. The collection has a militaristic undertone, a sarcastic larger-than-life GI Joe personality!
FAST COLLECTION
The Fast Collection is the fastest group of inflatables ever invented. To scale replicas inspired by the most iconic race cars of our generation. The brand is sleek, sexy, and totally cool.
The fast collection lets you cruise around the pool in an unprecedented style which is sure to get all the stares from jealous onlookers. The collection's personality is Ricky Bobby meets Drive To Survive.
POLITICAL PARTAY COLLECTION
It is the only Political Partay that matters. The Partay collection is for those who love the show and for those die-hard fans of the red or the blue. The satire and sarcasm in this collection is the only thing as big as the personalities in which it depicts.
The brand is all jokes, no seriousness, and anti-cancellable. The world is too controversial, and the collection is here to make politics fun.
TAGLINE
Not Your Average Floats
OUR MISSION
To Give Everyone The Feeling Of Being A Kid Again.
VOICE
BRAND
WILD, SASS, COCKY, POWERFUL
Every one of our products is the best, most fun, and different than anything you have ever seen.
BOLD, BIG, WOW
We know you want our floats, and we are here to provide a good time.
FUN, EXCITING, ENTICING
We are just as excited as you are about having fun, being a kid, and having a wild time.
AHEAD OF THE GAME.
We know we are ahead of the game when it comes to pool floats.
LOGO
primary logo
secondary logo
SUBMARK LOGO
DONT'S
Do not place over colors outside the color palette
Do not distort
Do not rearrange any element
Do not rotate
COLORS
BRAND
HEX: #FICBSC
RGB: 241 - 203 - 92
CYMK: 5 • 17 • 80 • 0
HEX: #FI8D50
RGB: 241 • 141 - 80
СУМК: 1- 54 - 79 - 0
HEX: #EA46A7
RGB: 234 • 70 - 176
СУМК: 6 • 86 • 0 - 0
HEX: #£35749
RGB: 227 • 87. 73
CMYK: 4 - 82 - 78 - 0
HEX: #9CESE3
RGB: 156 • 229 - 227
CYMK: 36 • 0 • 14 - 0
HEX: #60CCCC
RGB: 96 - 204 - 204
СУМК:57.0.24 . 0
HEX: #3CILAT
RGB: 60 - 116 - 161
СУМК: 82 • 51 • 16 - 1
HEX: #274A84
RGB: 39 - 74 - 132
СУМК: 96 • 81 • 18 • 5
TYPOGRAPHY
HEADLINE
Montserrat Regular - All Caps
Subheadline
Montserrat Bold
Body
Montserrat Medium
HEADLINES - 18px minimum
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1234567890
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Subheadline - 14px minimum
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
? # @ ! : ; . , < " { [
Body copy - 12 px minimum
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
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PHOTOGRAPHY
Our photography reflects nostalgia, wild, fun, in-action, and lifestyle. Photos are typically high in contrast and emphasize the activity which takes place when floats are being used at the pool, beach, or any body of water.
Photos should always reflect the product in its intended form while telling a compelling story. Preferably no stock photography should be used.
VENDORS
PUBLICATIONS
Contact us:
dad@floatfactory.co